Franklin County, VA - On February 16, 2023, the Franklin County Office of Economic Development was awarded a "Silver Award" from the Public Relations Society of America Blue Ridge Summit Awards for their new public relations campaign "Franklin County Shines".
According to LeadPoint Digital, "Franklin County Economic Development is tasked with promoting the opportunities and abundant resources of Franklin County. To create a more positive social media sentiment, we launched Franklin County Shines, a blog series profiling citizens who thrive in Franklin County. Each profile was posted to improve messaging and drive positive engagement and sentiment online and on social media. When compared to the previous year, the campaign generated 257.7% more clicks, 235.7% more engagement, and no negative comments on any Franklin County Shines content."
To follow along with "Franklin County Shines", visit the Franklin County Economic Development Website, Facebook, and Instagram. Don't forget to tag #franklincountyshines to show off all of the great things happening in Franklin County.